Privacy Policy

Privacy Policy

Effective date: 10 September 2025
Website: https://satchmoamsterdam.com/

Satchmo (“we”, “our”, “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit our website, contact us, or submit an event enquiry. It is written to comply with the EU General Data Protection Regulation (GDPR) and the Dutch Implementation Act.

Short version
• We only collect the data we need to run our website, respond to messages, and (with your consent) measure and improve our marketing.
• We use Google Analytics/Tag Manager/Ads and Meta (Facebook) Pixel only after you consent via our cookie banner.
• You can withdraw consent at any time via Cookie settings on our site.
• You have GDPR rights (access, deletion, objection, etc.).
• For questions, contact info@satchmoamsterdam.com.

1) Who is responsible for your data (Controller)

Satchmo (“Satchmo Amsterdam”)
Rokin 95, 1012 KM Amsterdam, The Netherlands
Email: info@satchmoamsterdam.com
Phone: +31 20 820 4472

We have not appointed a Data Protection Officer; please use the contact details above for privacy questions.

2) What data we collect and why

A) Website operation & security (strictly necessary)

  • Data: IP address, device/browser information, pages viewed, date/time, referrer, basic cookies, error logs.

  • Purpose: Delivering the website, ensuring availability, preventing abuse, troubleshooting.

  • Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

B) Contact form & event enquiry form

  • Data: Name, email, phone number, message content, event details (e.g., date, headcount, preferences), and any files you choose to upload.

  • Purpose: Responding to your message, planning your event, providing quotes, and follow‑up.

  • Legal basis: Pre‑contractual steps/Contract (Art. 6(1)(b)) and Legitimate interests (Art. 6(1)(f)). If we ask for optional marketing consent, the legal basis is Consent (Art. 6(1)(a)).

If your enquiry leads to a booking/purchase, we process additional data (e.g., billing details) to perform our contract and to meet legal obligations (see Retention below).

C) Analytics (Google Analytics via Google Tag Manager)

  • Data: Pseudonymous identifiers (e.g., _ga, _ga_*, _gid), device/browser data, pages/events, approximate location, referrers.

  • Purpose: Understanding how our website is used so we can improve it.

  • Legal basis: Consent (Art. 6(1)(a)). Loaded only after you opt in via our cookie banner.

  • Controls: You can withdraw consent any time via Cookie settings. Where enabled, we use Google Consent Mode to respect your choices.

D) Advertising & remarketing (Google Ads, Meta (Facebook) Pixel)

  • Data: Pseudonymous advertising identifiers (e.g., _fbp, _fbc), pages viewed, actions (e.g., form starts/submits), hashed email (only if explicitly configured), device/browser data.

  • Purpose: Measuring ad performance, building audiences, and showing relevant ads (remarketing).

  • Legal basis: Consent (Art. 6(1)(a)). Tags load only after consent via the cookie banner.

  • Profiling: These tools may build interest profiles to show relevant ads. You can withdraw consent at any time via Cookie settings and manage ad settings in your Google/Meta accounts.

3) Cookies & similar technologies

We use cookies, pixels, and local storage. You can manage preferences at any time via Cookie settings on our website or through your browser settings.

Cookie categories we use

  • Strictly necessary: Needed to run the site and remember your choices (e.g., consent state).

  • Functional: Enhancements such as remembering form input between pages.

  • Analytics: Google Analytics (via GTM) to understand site performance.

  • Advertising: Google Ads & Meta Pixel for measurement and remarketing.

Example cookies (may vary)

Cookie

Provider

Purpose

Typical expiry

cookie_consent

Satchmo

Stores your consent choices

6–12 months

_ga / _ga_*

Google Analytics

Distinguish visitors / sessions

up to 24 months

_gid

Google Analytics

24‑hour user distinction

24 hours

_fbp

Meta

Ad delivery/measurement

3 months

_fbc

Meta

Click identifier (if user lands from ad)

3 months

Exact cookie names and durations can change by the providers. Our cookie banner reflects the current set in use.

4) Legal bases at a glance (Art. 6 GDPR)

  • Consent (a): Analytics, advertising/remarketing, and any optional marketing.

  • Contract / Pre‑contractual (b): Handling your contact/event enquiry, providing quotes, and performing bookings.

  • Legal obligation (c): Tax and accounting retention for invoicing.

  • Legitimate interests (f): Site security/diagnostics, preventing fraud/abuse, and essential business communications related to your enquiry.

5) Who we share data with (recipients)

We do not sell your personal data. We may share your data with:

  • Hosting and IT service providers that keep our website and email running (as processors).

  • Google (Analytics, Tag Manager, Ads) and Meta Platforms (Facebook Pixel) as analytics/advertising providers (independent controllers for their own purposes).

  • Professional advisors (e.g., accountants) and authorities where legally required.

When working with processors, we have data processing agreements in place as required by GDPR.

6) International transfers

Some providers (e.g., Google, Meta) may process data outside the EEA. Where this happens, we rely on an adequacy decision (if applicable) or appropriate safeguards such as the EU Standard Contractual Clauses (SCCs). We also assess transfer risks and, where necessary, implement additional measures.

7) How long we keep your data (retention)

  • Server logs / security logs: up to 90 days, unless needed longer for incident investigation.

  • Contact & event enquiries: normally 12 months after our last communication, unless your enquiry leads to a booking (see next item).

  • Bookings / invoicing data: kept for at least 7 years to comply with Dutch tax law.

  • Analytics & advertising identifiers: retained according to your consent and the providers’ settings (e.g., Google Analytics cookies up to 24 months, Meta _fbp/_fbc up to 3 months). You can withdraw consent at any time.

8) Your GDPR rights

You have the right to:

  • Access your personal data and obtain a copy.

  • Rectify inaccurate or incomplete data.

  • Erase your data (where applicable).

  • Restrict or object to processing (including objection to direct marketing/remarketing).

  • Data portability for data you provided to us.

  • Withdraw consent at any time (this does not affect past processing).

To exercise rights, email info@satchmoamsterdam.com. We may need to verify your identity. If you believe we have not handled your request properly, you can lodge a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

9) Children

Our website is not intended for children under 16. We do not knowingly collect data from children under 16 without verifiable parental consent.

10) Third‑party sites and services

Our website may contain links to third‑party websites (e.g., reservation platforms, social media). Their privacy policies apply to their services; we are not responsible for their practices.

11) Security

We use appropriate technical and organisational measures to protect your data. However, no website or email transmission is completely secure; please take care when sharing information online.

12) Updates to this Policy

We may update this Policy from time to time. The latest version will always be available on this page, with the effective date shown at the top. Significant changes will be highlighted where reasonable.

13) How to contact us

Satchmo (Satchmo Amsterdam)
Rokin 95, 1012 KM Amsterdam, The Netherlands
Email: info@satchmoamsterdam.com
Phone: +31 20 820 4472

Hours of Service
Monday – Thursday: 12:00 – 00:00
Friday – Saturday: 12:00 – 01:00
Sunday: 12:00 – 00:00